Acknowledging the True Skill Level of the Truck Driver Job - Your Ads Count!

Posted on Fri, 2016-09-02 14:54

Trucking HR Canada is working to formally boost the level of skill defined for truck drivers within Canada’s National Occupational Classification code. Currently the job is listed within four skill levels at level C, considered “low-skilled,” but you can help change this designation, which informs federal and provincial policies to do with training funds and immigration.

The key is to align your job descriptions and ads with skills and qualifications drivers actually need on the job. Trucking HR Canada has initiated an educational outreach campaign called “Describe & Deliver” to inform trucking employers and provide resources to help (one BCTA member taking advantage of these resources is 2016 Top Fleet Employer Sutco Transportation Specialists; read about now they use job ads in this Truck News article).

An NOC skill level is, according to Employment and Social Development Canada, intended to reflect actual occupational entry requirements expressed in terms of the formal educational system and other types of training specified by employers.

Changing level C classification for the occupation begins with your job descriptions and career ads. It takes a lot of skill and training both in-school & on-the-job to become a professional driver; however, this is not always reflected in job ads, training programs, and industry practice. "Every time a recruiter says ‘no education required’ or ‘no experience necessary,’ it implies the job is easier than it actually is” says Angela Splinter, CEO of Trucking HR Canada.

Employers can change this situation. The Canadian government makes structural changes to NOC codes every 10 years, and researchers are now reviewing job descriptions and career ads to identify the skills the trucking industry currently requires, based on actual hiring practices.

Trucking HR Canada has developed free resources for employers to download from The materials describe how to build an effective job description and ad, and are based on the recently developed National Occupational Standard (NOS) for Commercial Vehicle Operators (Truck Drivers).

More accurate job ads can help change perceptions about the driver occupation in our industry and the level of skill at which they are recognized. In addition, it will help trucking companies attract and retain the qualified drivers they require for efficient and productive operations.

BCTA is assisting Trucking HR Canada and our members in this initiative. You’ll find links to Trucking HR Canada’s Describe & Deliver materials on your personal My Job Postings page of, for reference when you post jobs on our website (log in required). For your convenience, we’ve also created a Word version of the Describe & Deliver job description for a long-haul driver, so that you can cut & paste details straight into your job description.

And just fyi, our Job Postings page is consistently in the top five landing pages for visitors on – remember to take advantage of this free, members-only benefit.

To ensure the Describe & Deliver campaign reaches all trucking employers, we’ve included details on our HR page, Resources for Employers.

Top Fleet Employers: Applications for the 2017 program honouring excellence in trucking workplaces in Canada opens on November 1, 2016. Watch the Bulletin for an announcement; in the meantime, see this Bulletin article about the 2016 honourees for 2016.

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